VW Approval Portal
The VW Portal is a dedicated retailer system that offers a direct route to order and manage requests for bespoke advertising material. It provides project status and deadline control, cost visibility and approval loops.
From central perspective it allows VW Marketing total oversight of regional retailer activity, KPI management, full cost audit and reporting.
Portal Process Overview
- The system feeds requests directly into the production unit for fulfilment.
- The Agency team are alerted and advise costs and timelines.
- The timelines are logged and tracked against performance KPIs.
- The material is published via the portal for approval.
- Finished material is delivered to the media owner.
- Completed projects are added to the portal for future orders.