Vandana is a multilingual language adaptations specialist, with a Masters in Translation from the University of Surrey, where she studied under some of Europe’s renowned linguists. She is a born and bred West Londoner with Indian heritage, and she counts English and Gujarati as her native languages. She also speaks French and Spanish fluently, from her time living in the Alps and in Las Palmas de Gran Canaria. Her Swahili is slowly improving (thanks to her husband’s Tanzanian heritage) and she is desperately trying not to forget the Russian she learnt more than a decade ago!
She has an innate curiosity about other cultures/backgrounds, and loves to find out more about others’ heritage; African and ancient Asian tribal cultures fascinate her and make her want to run off to the jungle to find out more .
She has managed challenging language adaptations in the advertising industry for over 5 years and has worked with clients such as Swarovski, Motorola, BP, UPS, AmEx, British American Tobacco, British Airways and various Unilever brands. She has worked on above-the-line and below-the-line global campaigns, from the conceptual stages all the way to broadcast/going live, and fully comprehends the challenges and constraints involved in developing successful stimulus for the same campaign in numerous markets.
In her role heading up Loveword, she collaborates with over 250 freelance translators and copywriters, each a specialist in their field, and all of whom are based in their native markets. She works across more than 60 markets and is based at the Loveurope headquarters in London.
In her free time, she loves to explore different cuisines and has a keen interest in cooking, reading about cooking, watching food programmes…you get the idea. She also loves to travel – she has a knack for getting herself invited to lunch wherever she goes, and her ideal way to discover a new place is to hide the map and hope for the best! She is hoping to travel around East Africa next year and is looking forward to perusing Masai creations and practicing her novice Swahili on the locals. When she is not otherwise occupied, or when it is pouring with rain (England is home, after all!), she loves to delve into a travel guide and plan her next adventure, create some baking wonders or spend quality time with her huge family!